The Research Behind What We Do
We don't just say it works. Here's the data that proves why missed calls, slow responses, and missing reviews are quietly costing your business.
Lead Response
62% of inbound calls to small businesses go unanswered
According to BrightLocal's call conversion research , the majority of calls to local service businesses are never picked up. For a tradie on the tools, that's the majority of your new work walking out the door before you even hear the phone ring.
Missed-call text-back alone recovers a significant portion of these. The caller gets an instant reply, knows you're on a job, and gets a booking link. That's the difference between a lost lead and a booked job.
Response Speed
Businesses that respond within 5 minutes are 21x more likely to qualify the lead
Harvard Business Review found that lead qualification drops off a cliff after 5 minutes . If you're under a house or on a roof, you physically can't respond in 5 minutes. The next tradie on Google can.
Automated follow-up and AI call answering means every lead gets an instant response, even when your hands are full. The system qualifies the caller, books the job, and you just see the appointment in your calendar.
Online Reviews
98% of consumers read online reviews for local businesses
BrightLocal's Local Consumer Review Survey shows that nearly everyone checks reviews before calling a tradie. Yet most trades businesses never ask for them. The ones that do dominate their local search results.
Automated review requests sent to happy customers after a job is completed means your Google Business Profile builds reviews on autopilot. More reviews means higher rankings, more trust, and more calls.
Lead Decay
44% of consumers wait 2+ days for a business to respond, then go elsewhere
Research from Drift's lead response study shows that nearly half of consumers won't wait more than two days. Quotes that go cold aren't just slow, they're lost revenue.
Automated follow-up sequences chase every quote without you lifting a finger. The ones that would've gone cold get nudged back to life. You stop leaving money on the table.